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With approximately 40,000 tickets sold for the 60th edition, The Mostra Internazionale d'Arte Cinematografica is one of the most prestigious cinematographic events in the world.

For the second year running, image.net has partnered with the organisers, La Biennale, to help support the promotion of the 60th edition of the festival.


Reaching the press worldwide
Immediately after the official press conference on July 31st, press kits and images for the approximately 150 films in the festival were converted into digital format and uploaded on image.net.

image.net Account Management team implemented three targeted email campaigns – Italy, Japan, International and North America – to invite the press to log on image.net for immediate access to the material.

With a community of over 30,000 media professionals, image.net was able to instantly link La Biennale with the press worldwide.

Support at the festival
image.net supported La Biennale on site for the duration of the festival, offering full technical support to the press.

Key results

  • 31,407 total downloads between August 21st and September 10th 2003
  • Downloads from 667 publications in 47 countries