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With image.net, clients can achieve maximum exposure of their publicity material, reaching tens of thousands
of media professionals worldwide whilst cutting down the cost of duplicating and distributing press kits. In
addition, image.net guarantees full control to approve the material, providing real-time reporting on downloads
and downloaders.
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By working in complete synergy with the image.net team, our clients can achieve the highest degree of
effectiveness and dramatically reduce their marketing spend.
UIP Spain clearly understood the full scale of the advantages offered by image.net and proactively co-operated to
maximize their results from the moment they started using the system in September 2001.
UIP and image.net Account Management devised a detailed plan to progressively cut down the number of hard copy
press kits sent to the media, which was fully implemented in only 2 months.
Plan
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Client technical training
The first step of the implementation was to ensure that the relevant staff at UIP was fully trained and
comfortable with the image.net system. image.net Account Management provided on-site training and
ongoing telephone support.
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Promotion to the media professionals
image.net and UIP contacted the Spanish media, introducing the new system, illustrating the advantages
and inviting media professional to register at image.net.
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Enhanced selection of promotional material
An additional incentive to the press was the extensive selection of assets available on image.net,
offering a significantly wider choice compared to hard copy press kits.
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Progressive reduction of hard copy press kits
As the number of media professionals registered with image.net increased, UIP started reducing the
number of hard copy press kits being sent.
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The Results
The number of downloads increased exponentially over the next few months:
Date |
Downloads |
Increase |
19 Sept 01 |
12 |
- |
16 Oct 01 |
94 |
780% |
24 Oct 01 |
226 |
140% |
28 Nov 01 |
468 |
100% |
14 Feb 02 |
1511 |
320% |
20 Mar 02 |
3334 |
220% |
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image.net gives you the world.
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See how others have reaped
the rewards of image.net.
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Images, audio and video files, docu-
ments. There’s no limit to what you
can distribute.
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Check out what image.net can
do for you.
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50,000 media users worldwide know a
good thing when they see it.
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