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image.net gives you the world.
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See how others have reaped
the rewards of image.net.
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Images, audio and video files, docu-
ments. There’s no limit to what you
can distribute.
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Check out what image.net can
do for you.
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50,000 media users worldwide know a
good thing when they see it.
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Distribution of publicity materials is an essential task for every publicity department and
it is crucial to keep your mailing list up to date. Database Management is a function that image.net
offers to its clients.
When a major Hollywood studio initially signed with image.net they had a press list of over 5,000 journalists.
By working with image.net at the early stages of developing an effective solution for their publicity needs,
the studio was able to update their press list and gain tools to keep their list current and maximize their
publicity.
Outbound Marketing
The first step in updating the press list was pre-registering media at image.net whenever all data was
available and informing media of the new service via a studio branded e-mail.
Using a team of telemarketers, image.net set out to contact all media that were not able to be pre-registered
updating their information.
image.net then reached out to media that might not have been on the studio press list. Immediately, almost
400 media users independently registered at image.net to receive the studio’s materials. image.net also
received almost 1000 journalists who were referred by other media who were then vetted and added to the list.
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