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Media professionals and tradition – the challenges
However anachronistic it may appear given the high level of technological development, Japan is firmly
attached to their traditions. Business is based on personal relationships and networking. Before image.net
entered the Japanese market, press kits were still hand delivered to the media professionals rather
than e-mailed or sent by post or courier.
Getting Japan online was for image.net a case of introducing a radically different approach to how the
studios managed their publicity with the media. It also meant convincing media professionals to start
considering the internet as an alternative channel for the acquisition of material.
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Customised approach to expand our Japanese media professionals' community
The media recruitment strategy was carefully crafted to achieve maximum effectiveness. Representatives
from image.net arranged personal meetings with the 10 major magazine publishers and the 6 key newspaper
publishers to introduce the image.net concept and illustrate the benefits the service offers.
The results were impressive, with a consistent growth of image.net media community of registered users
from 849 in November 2002 to over 4,000 in 2004.
International premieres and Red Carpets
Hand delivery of material meant that the Japanese media could cover international premieres and festivals only
with a significant delay. With image.net, newspapers are now able to publish red carpets within hours. In
addition to the distribution service of digital materials, image.net also provides photographic support for
festivals and premieres.
Customised service for Japanese Clients
As a standard procedure, image.net’s Account Management team examine the details of all registered users to
ensure only genuine media professionals access the service. Vetted registered users are then included in a
pending list, and our Clients subsequently grant access to their material.
Studios and independent distributors in Japan requested to implement an additional measure of security
and control to approve asset usage on a case-by-case basis. The solution devised by image.net was to
upload the material as 'view only' and implement a 'download request form'. Registered users submit their
requests directly to our Clients, who then approve or reject applications.
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Key Facts
- Media Community: 2,494 new registered users in 12 months
- Downloads: from 2,807 per month (November 02) to 7,258 per month (November 03), with a peak of 12,045 in July 2003
- Unique Users Logins: from 266 per month in March 2003 to 1,203 in November 2003
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image.net gives you the world.
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See how others have reaped
the rewards of image.net.
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Images, audio and video files, docu-
ments. There’s no limit to what you
can distribute.
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Check out what image.net can
do for you.
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50,000 media users worldwide know a
good thing when they see it.
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