TOYOTA MOTOR CORPORATION Launches Global Street Music Campaign, ‘FEELING THE STREET’.
18 March, 2015
Feeling the Street, a global street music initiative, launches on March 18, 2015.
Around the world, every single day, some of the most vibrant musical performances take place on the world’s street corners. That talent now has a home with the launch of Feeling the Street (www.feelingthestreet.com), an online campaign that celebrates some of the world’s best buskers.
TOYOTA initiated Feeling the Street and for the first time gives the general public a chance to appreciate and welcome the world’s best street performers in one place –beyond that to show their appreciation and vote for their favorite artists to create the ultimate Global Street Band.
Realizing that TOYOTA shares the streets with talented musicians on every continent a platform was created to celebrate these amazing performers and give them an opportunity for global exposure.
For the next nine weeks, street musicians will be able to enter clips of their own original performances to enter the competition. Visitors to the site can choose their favorite performers from the hundreds on offer and help to decide which six individuals they would like to see come together in a Global Street Band.
Three phases of competition:
Phase 1- Enter and Vote
Musicians can enter by submitting an original video where they show their skills, playing an original song on their street corner. A global online audience will then vote by throwing money in the hats of the musicians they like most. Phase 1 runs from March 18, 2015.
Phase 2 - “Pick your band”
The audience will be able to pick a combination of the six favorite artists they would most like to see come together. Phase 2 runs from May until June, 2015.
Phase 3 – Taking the Global Street Band on the road
The winning participants will travel to New Zealand, for a nine-day tour across the country that will culminate in a live performance on stage. Six audience winners will also be selected as ‘Roadies’ to travel with the band. Phase 3 runs from June 13 until June 20, 2015.
TOYOTA is one of the world’s largest automobile manufacturers. TOYOTA's global vision includes a commitment to quality, constant innovation and respect for the planet. The company aims to exceed expectations to be rewarded with a smile.
Official Campaign Website: www.feelingthestreet.com
Official Social Media Accounts:
Official Hashtag: #feelingthestreet